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Log inTV remains top source of news even as online grows
TV remains top source of news even as online grows
by Outspoken on Sun Aug 17, 2008 6:45 pm
TV remains top source of news even as online grows
By JEREMY HERRON
AP Business Writer
NEW YORK - Fewer Americans are reading newspapers and are instead getting their news online, but television remains the leading source of news in the country, according to a survey released Sunday.
Not surprisingly, younger people tend to get more of their news on the Internet, while older folks use traditional media such as television and newspapers, the Pew Research Center's biannual survey on news consumption habits said.
Pew said the results show an increasing shift toward online news consumption, but that there is now a sizable group of a more engaged, sophisticated and well-off people that use both traditional and online sources to get their news.
The Pew researchers referred to these people as "integrators," and says they account for 23 percent of those surveyed, spending the most time with the news on a typical day.
"Like Web-oriented news consumers, integrators are affluent and highly educated. However they are older, on average, than those who consider the Internet their main source of news," the survey said.
It is this group that advertisers typically like to target, which helps explain why newspaper publishers have seen sharp declines in ad revenues as spending shifts online.
Pew found that the largest group of news consumers — 46 percent of those polled — have a "heavy reliance" on television for their news at all times of the day. This group is the oldest, with a median age of 52, and least affluent, with 43 percent unemployed. They are unlikely to own a computer or go online for news.
Overall, among those who get some of their news from TV, fewer are watching the 6:30 broadcast network newscasts, and instead opting for cable news sources such as CNN or Fox News Channel. CNN's audience is now majority Democratic, while 39 percent of Fox News viewers are Republicans, 33 percent Democrats, with the remainder independent or didn't specify.
http://news.yahoo.com/s/ap/20080817/ap_on_bi_ge/news_consumption_survey;_ylt=AjUhbd_4OXGTV9tDCXqmyFes0NUE
By JEREMY HERRON
AP Business Writer
NEW YORK - Fewer Americans are reading newspapers and are instead getting their news online, but television remains the leading source of news in the country, according to a survey released Sunday.
Not surprisingly, younger people tend to get more of their news on the Internet, while older folks use traditional media such as television and newspapers, the Pew Research Center's biannual survey on news consumption habits said.
Pew said the results show an increasing shift toward online news consumption, but that there is now a sizable group of a more engaged, sophisticated and well-off people that use both traditional and online sources to get their news.
The Pew researchers referred to these people as "integrators," and says they account for 23 percent of those surveyed, spending the most time with the news on a typical day.
"Like Web-oriented news consumers, integrators are affluent and highly educated. However they are older, on average, than those who consider the Internet their main source of news," the survey said.
It is this group that advertisers typically like to target, which helps explain why newspaper publishers have seen sharp declines in ad revenues as spending shifts online.
Pew found that the largest group of news consumers — 46 percent of those polled — have a "heavy reliance" on television for their news at all times of the day. This group is the oldest, with a median age of 52, and least affluent, with 43 percent unemployed. They are unlikely to own a computer or go online for news.
Overall, among those who get some of their news from TV, fewer are watching the 6:30 broadcast network newscasts, and instead opting for cable news sources such as CNN or Fox News Channel. CNN's audience is now majority Democratic, while 39 percent of Fox News viewers are Republicans, 33 percent Democrats, with the remainder independent or didn't specify.
http://news.yahoo.com/s/ap/20080817/ap_on_bi_ge/news_consumption_survey;_ylt=AjUhbd_4OXGTV9tDCXqmyFes0NUE
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Plato (427-347 BC)
Plato (427-347 BC)
