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Log inInBev CEO Brito: Brazil to Belgium to Bud
InBev CEO Brito: Brazil to Belgium to Bud
by Outspoken on Sun Jul 20, 2008 7:08 pm
InBev CEO Brito: Brazil to Belgium to Bud
By AOIFE WHITE
AP Business Writer
BRUSSELS, Belgium - The man who would be King of Beers is a no-frills leader without a company car or even his own desk.
Carlos Brito, chief executive of brewer InBev SA, says he doesn't care for perks — and neither should the people who work for him.
"I don't want the company to give me free beer; I can buy my own beer," he told Stanford MBA students earlier this year.
Brito, who will be leading Anheuser-Busch after the company agreed to InBev's $52 billion takeover offer, has been described as "an American-style" manager who is fiercely private and admits himself that he did not always get "the people thing," when he started off in sales.
Anheuser-Busch is a perked-up company with corporate jets for executives and free beer for the workers — as well as generous donations to local communities and politicians. Similar employee extras at Belgium's Interbrew vanished when it merged with Brito's Brazil-based AmBev in 2004.
"His reputation precedes him as a no-frills, no-thrills severe cost-cutter," says Eric Shepard, editor of beer industry newsletter Beer Marketer's Insights.
Brito rarely grants interviews and is reticent with the press, sticking to a few standard lines when he must face the camera for InBev's annual results or shareholders' meetings. The company refused to even confirm whether he was married with four children, saying "We don't give details on his private life."
Alberto Cerqueira Lima, a former colleague of Brito's at Brazilian brewer Brahma and now head of a Massachusetts-based market research firm, says "if he could, he would remain anonymous," describing Brito as a "workaholic and a methodical and pragmatic executive."
He showed himself to be a careful businessman who kept his cool during a difficult monthlong courtship of Anheuser-Busch when both companies threatened to start a hostile battle.
http://news.yahoo.com/s/ap/20080720/ap_on_bi_ge/brito_brahma_to_bud;_ylt=AvWJBiPJSiv6l_RmYNPOgPas0NUE
(AP Photo/Geert Vanden Wijngaert, File)
By AOIFE WHITE
AP Business Writer
BRUSSELS, Belgium - The man who would be King of Beers is a no-frills leader without a company car or even his own desk.
Carlos Brito, chief executive of brewer InBev SA, says he doesn't care for perks — and neither should the people who work for him.
"I don't want the company to give me free beer; I can buy my own beer," he told Stanford MBA students earlier this year.
Brito, who will be leading Anheuser-Busch after the company agreed to InBev's $52 billion takeover offer, has been described as "an American-style" manager who is fiercely private and admits himself that he did not always get "the people thing," when he started off in sales.
Anheuser-Busch is a perked-up company with corporate jets for executives and free beer for the workers — as well as generous donations to local communities and politicians. Similar employee extras at Belgium's Interbrew vanished when it merged with Brito's Brazil-based AmBev in 2004.
"His reputation precedes him as a no-frills, no-thrills severe cost-cutter," says Eric Shepard, editor of beer industry newsletter Beer Marketer's Insights.
Brito rarely grants interviews and is reticent with the press, sticking to a few standard lines when he must face the camera for InBev's annual results or shareholders' meetings. The company refused to even confirm whether he was married with four children, saying "We don't give details on his private life."
Alberto Cerqueira Lima, a former colleague of Brito's at Brazilian brewer Brahma and now head of a Massachusetts-based market research firm, says "if he could, he would remain anonymous," describing Brito as a "workaholic and a methodical and pragmatic executive."
He showed himself to be a careful businessman who kept his cool during a difficult monthlong courtship of Anheuser-Busch when both companies threatened to start a hostile battle.
http://news.yahoo.com/s/ap/20080720/ap_on_bi_ge/brito_brahma_to_bud;_ylt=AvWJBiPJSiv6l_RmYNPOgPas0NUE
(AP Photo/Geert Vanden Wijngaert, File)
"Music is a moral law. It gives soul to the universe, wings to the mind, flight to the imagination, and charm and gaiety to life and to everything."
Plato (427-347 BC)
Plato (427-347 BC)
