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Business expert from UM offers Olympics insight
by Outspoken on Sat Aug 09, 2008 7:18 am
Business expert from UM offers Olympics insight
By BDN Staff
Bangor Daily News
The Olympics always have drawn worldwide attention, but in recent years the event has turned into something much more than a series of sporting events that pit the best athletes against one another in the quest for gold.
More than a competition of pure physical and mental strength, the Olympics has become an arena for countries to assert their political, cultural and economic significance.
This perception of a host country’s role in the games is not unique, said Paul Myer, a University of Maine Business School faculty member.
"I actually think that the news stories coming out of China with respect to the Olympics are probably going to be in the minds of most people in the world on equal par with what’s happening in the Games from a competitive point of view," Myer said Friday.
Myer is an expert in sales, marketing, management and international business who has worked, lived and done business in China.
"I am just absolutely fascinated by the country," Myer said. "It’s a mystical land in some ways."
This is an exciting Olympics for Myer to follow, as a businessman.
"Whether it be the media or trying to create markets and business opportunities in the country, there’s just a lot of excitement," he said. "From a marketing professional’s point of view, while major corporations like McDonald’s and Coca-Cola are spending major amounts of money on global advertising, for the first time they are also spending an equal amount of money in China itself. It’s a rather risky and interesting strategy."
Chinese people never have been a brand-loyal society like Americans, Myer said.
"While branding is important around the world, it’s probably less important in China," he said.
Because the Olympics are being held in Beijing and many of China’s political and cultural attitudes are being brought to the forefront, the marketing environment becomes even more interesting.
http://bangornews.com/news/t/news.aspx?articleid=168188&zoneid=500
By BDN Staff
Bangor Daily News
The Olympics always have drawn worldwide attention, but in recent years the event has turned into something much more than a series of sporting events that pit the best athletes against one another in the quest for gold.
More than a competition of pure physical and mental strength, the Olympics has become an arena for countries to assert their political, cultural and economic significance.
This perception of a host country’s role in the games is not unique, said Paul Myer, a University of Maine Business School faculty member.
"I actually think that the news stories coming out of China with respect to the Olympics are probably going to be in the minds of most people in the world on equal par with what’s happening in the Games from a competitive point of view," Myer said Friday.
Myer is an expert in sales, marketing, management and international business who has worked, lived and done business in China.
"I am just absolutely fascinated by the country," Myer said. "It’s a mystical land in some ways."
This is an exciting Olympics for Myer to follow, as a businessman.
"Whether it be the media or trying to create markets and business opportunities in the country, there’s just a lot of excitement," he said. "From a marketing professional’s point of view, while major corporations like McDonald’s and Coca-Cola are spending major amounts of money on global advertising, for the first time they are also spending an equal amount of money in China itself. It’s a rather risky and interesting strategy."
Chinese people never have been a brand-loyal society like Americans, Myer said.
"While branding is important around the world, it’s probably less important in China," he said.
Because the Olympics are being held in Beijing and many of China’s political and cultural attitudes are being brought to the forefront, the marketing environment becomes even more interesting.
http://bangornews.com/news/t/news.aspx?articleid=168188&zoneid=500
"Music is a moral law. It gives soul to the universe, wings to the mind, flight to the imagination, and charm and gaiety to life and to everything."
Plato (427-347 BC)
Plato (427-347 BC)
